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Brand Management

Brand management is no longer simply about positioning a company or shaping how customers perceive it. Today, organizations operate across increasingly diverse markets, cultures and generations, while digital platforms and global workforces continue to change how brands communicate and build relationships. Tantalus…
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Published Work — FG

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is about understanding the broader impact a business has on the people, communities and environments around it — and taking responsibility for that impact. Business expectations have evolved. It is no longer enough to focus solely on shareholder value and financial performance.… ...
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White Paper — FG

Cultural Storytelling

Cultural Storytelling takes a more reflective approach to telling that story — placing an organization, brand or institution within the broader context of history, culture, science, the arts and human experience. Rather than relying only on short-form content, social media or traditional marketing, Cultural… ...
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Article — FG

Digital Communications

We are living in a digital-first world. People build communities, form opinions, discover brands, engage with organizations and make purchasing decisions online. For businesses and leaders, digital channels create enormous opportunities, but they also create new expectations, risks and reputational challenges.… ...

Article — FG

Influencer Relations

Influencer marketing is often associated with celebrities and social media personalities. But for organizations, some of the most valuable influencers are not celebrities at all. They are experts, industry leaders, analysts, academics, journalists and other trusted voices who shape conversations within their… ...

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LATEST THINKING

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Ideas, perspectives and practical guidance from consultants working around the world.

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    Receive high-value actionable insights for management and communications professionals. We only send what matters most.

    Continue the conversation:

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    Wylie Rogers

    CEO

    Vancouver

    Canada

    ,
    Wylie Rogers has more than 25 years of experience in North America, Europe, the Middle East and Asia, having worked in politics, the media, business and management consulting.
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    Wylie Rogers

    Wylie Rogers has more than 25 years of experience in North America, Europe, the Middle East and Asia, having worked in politics, the media, business and management consulting. Wylie was previously the head of public affairs for BASF in Asia Pacific, a US$ 10 billion business, overseeing 15 countries in the region while based in Hong Kong. He also headed ABB Group’s corporate communications team in Beijing, China, a US$ 2 billion business, and had roles ranging from spokesman to speechwriter and head of copy for the ABB Group in Zurich, Switzerland, a US$ 30 billion business. Before moving abroad, Wylie worked as a reporter and speechwriter in Canada. Wylie attended INSEAD in France and Singapore for executive development and has a BA in English Literature with Honours. He did his post-graduate studies in journalism and has volunteered with the International Journalism Federation in Phnom Penh, Cambodia. As President of The Tantalus Group Wylie manages the global network of Tantalus management consultants.

    CEO

    Vancouver

    Canada

    ,
    LinkedIn
    Image

    Wylie Rogers

    CEO

    Wylie Rogers has more than 25 years of experience in North America, Europe, the Middle East and Asia, having worked in politics, the media, business and management consulting.
    Image

    Liam Fitzpatrick

    Senior Consultant

    Liam FitzPatrick, whose 25 years of experience with change, PR and internal communication comes from working in-house and in consultancy.
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    Natalia Torres

    Senior Consultant

    Natalia Torres brings more than two decades of global experience leading brand, marketing, and communications functions for complex, mission-driven organizations.
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    Norliza Kamaruddin

    Senior Advisor

    Liz is an award-winning communications expert specializing in a variety of sectors including energy, finance, banking, aviation, telecom and hospitality with more than 35 years experience.
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    Robin Tickle

    Senior Consultant

    Robin Tickle is a senior leader with over 30 years’ international experience in strategic communications in both business and government, advising top executives on external affairs.
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    Trina Foster

    Senior Consultant

    Trina Foster has 30 years of experience helping companies solve complex business and brand challenges across global markets.
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    Wissam Adib

    Senior Consultant

    Wissam has over 20 years experience managing massive organizational change in both the public and private sectors.
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    Ben Murphy

    Senior Consultant

    Ben Murphy is a senior communications, branding, media relations, and issues management consultant, having worked with global clients in the United Kingdom, Canada, United Arab Emirates, and Australia
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    Richard Wright

    Senior Consultant

    Dick has been working out of Hong Kong and across the Asia Pacific for over 24 years. During that time, he has worked in agency with Hill & Knowlton and in-house with Lucent Technologies.
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    Lech Mintowt-Czyz

    Senior Consultant

    Lech Mintowt-Czyz is a thought leadership strategist and speechwriter for CEOs, senior executives and other prominent figures.
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    Kevin Hasler

    Senior Consultant

    Kevin Hasler is a highly experienced communications consultant with 25 years-experience of living and working in international markets in the Middle East and Europe.
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    John Schweizer

    Senior Consultant

    John has 30 years of experience working at the intersection of communications, information technology and team leadership in North America and Europe.
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    John Bailey

    Senior Consultant

    John Bailey has spent more than 25 years helping companies around the world to prepare for, and respond to, reputation challenges and crises.
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    Heron Hanuman

    Senior Consultant

    Heron Hanuman specializes in impactful brand narratives and strategic content creation. With over 30 years in broadcast media and digital communications, including roles at CTV, CBC
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    Federico Banos-Lindner

    Senior Consultant

    Federico Banos-Lindner advises senior executives and boards on geopolitics, government relations, and crisis management in complex, high-risk environments.
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    Charlotte Stichter

    Senior Consultant

    Charlotte Stichter is a strategic thought leader with a creative mind and track record of putting ideas into practice while assessing the results.
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    David Woodruff

    Senior Consultant

    David has nearly four decades of experience in senior communications and media roles in the United States and Europe.
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    Brett Cooper

    Senior Consultant

    Brett possesses a wealth of experience in assisting organizations and teams enhance their communication, public affairs, leadership, and strategic capability.
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    Bert Regeer

    Senior Consultant

    As one of Tantalus’ most senior management consultants, Bert has more than 25 years of hands-on and leadership experience.
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    Adam Greenberg

    Senior Consultant

    Adam is an experienced sales leader at the enterprise level. He specializes in direct sales of cloud-based, SaaS and HCM Solutions Sales and account management.
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    Rob Sherwin

    Senior Consultant

    Over a 25 year career, predominantly in the energy sector, Rob has led or provided lead advisory on numerous acute and chronic reputation issues, often across multiple jurisdictions.
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    Charlie Miller

    Senior consultant

    Charlie Miller brings four decades of global experience as a highly regarded communications professional and award-winning journalist.
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    Alex Sévigny

    Senior Consultant

    Tenured Associate Professor of Communications Management in the Department of Communication Studies & Media Arts at McMaster University.
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    Crisis Communication

    A crisis can develop quickly, but effective crisis communication should never be improvised. A robust crisis communications strategy prepares an organization to communicate clearly, consistently and confidently, protecting its people, reputation, relationships and ability to operate when it matters most.
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    Artificial Intelligence

    Digital transformation has been reshaping business for decades. It began in the 1990s with Big Data, accelerated in the 2000s as corporate interactions moved from traditional mass media to the web, and evolved further with the rise of social media and digital networks. ...
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    Conversations and insights from our global experts.

    Digital Storytelling

    In a global business environment, leaders need to communicate complex ideas across audiences, cultures and borders.
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    Collaboration Tools

    For modern communications teams, efficiency can make the difference between being heard and being overlooked. As teams grow across regions, functions and time zones, disconnected systems can lead to duplicated content, missed opportunities, conflicting activities and valuable information getting lost. The Tantalus… ...
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    Media Relations

    When the media spotlight shines and social media pounces, the stakes are high. The Tantalus Group’s media relations experts have prepared hundreds of global executives for a wide variety of media interview situations. These are human interactions that require strong emotional and cultural intelligence, as well as… ...
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