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Artificial Intelligence
by Alex Sévigny
Digital transformation has been reshaping business for decades. It began in the 1990s with Big Data, accelerated in the 2000s as corporate interactions moved from traditional mass media to the web, and evolved further with the rise of social media and digital networks.
AI Strategy & Executive Leadership - From Digital Transformation to Generative AI
Digital transformation has been reshaping business for decades. It began in the 1990s with Big Data, accelerated in the 2000s as corporate interactions moved from traditional mass media to the web, and evolved further with the rise of social media and digital networks.
The growing volume of language and visual data, combined with increasingly accessible computing power, has brought us to the next stage of this evolution: generative AI, machine learning and related technologies.
For executives, AI is both a strategic opportunity and a leadership imperative. Organizations that act now can better manage emerging risks while positioning themselves to compete and grow in an increasingly AI-driven environment. Generative AI is not simply another technology shift. It is the next stage of digital transformation.
Turning AI Disruption Into Strategic Advantage
Generative AI is already reshaping industries and changing how organizations operate. Without a clear strategy and effective governance, adoption can become fragmented, productivity gains can be limited, and organizations can face unnecessary operational and reputational risk.
A strategic approach to AI can help organizations move beyond experimentation and identify where these technologies can create meaningful value, strengthen resilience and support long-term competitive advantage.
The Tantalus Approach
The Tantalus Group provides tailored AI strategy, executive education and leadership coaching for C-suites, senior leadership teams and boards.
Our consultants combine decades of academic and industry experience with practical management expertise, supporting global corporations, governments and non-profit organizations.
Our network also includes subject matter experts across intelligent automation, AI and data management, including: Robotic Process Automation (RPA), Business Process Management (BPM), Agentic AI, Machine Learning, Computer Vision, Generative AI, Data Fabric, Data Warehousing, Data Architecture, Data Visualization.
We also incorporate agentic AI into our own delivery model to accelerate results while maintaining appropriate standards of governance and quality.
We Help Leaders
- Understand the strategic implications of generative AI
- Identify opportunities to integrate AI into workflows and business strategy
- Establish responsible governance to manage risk and maximize value
- Communicate AI strategy clearly and effectively to key stakeholders
Executive AI Education & Advisory
Governing AI to Build Enterprise Value and Trust
Our Generative AI for Executives program gives senior leaders the knowledge and practical tools to understand AI, identify opportunities, govern adoption responsibly and manage emerging risks. We work with C-suite leaders, senior teams and boards to develop training and coaching tailored to their organization’s needs.
Speak with our AI experts about executive education, leadership coaching and AI strategy.
Bring the Tantalus team into your next strategic challenge.
Alex Sévigny
Senior Consultant
Toronto
Canada
,
Tenured Associate Professor of Communications Management in the Department of Communication Studies & Media Arts at McMaster University.
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Alex Sévigny
Tenured Associate Professor of Communications Management in the Department of Communication Studies & Media Arts at McMaster University, with expertise at the intersection of data science, artificial intelligence, communications, management, marketing, politics and culture. His work is informed by behavioural and cognitive science, with a focus on developing communications metrics and applying natural language processing to strategic communications and marketing research. He is also actively engaged in the field of artificial intelligence and advocates for the continued evolution of professional communications and marketing through the adoption of emerging technologies and data-driven approaches. His work explores how organizations can build relationships, strengthen brand and reputation, and establish trust at scale through technologies such as data science, artificial intelligence and augmented reality. He views public relations as a powerful force across business, government and culture, and believes the profession is most effective when it serves both organizational objectives and the broader public interest.
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