Insights
Ideas, perspectives and practical thinking from The Tantalus Group.
Explore by Topic
Insights
Ideas, perspectives and practical thinking from The Tantalus Group.
Explore by Topic
Restructuring Communications
Restructuring, mergers, financial difficulties and other major business changes can create uncertainty for everyone connected to an organization. Employees worry about their future. Customers question continuity. Suppliers assess risk. Investors...
Public Affairs
Public affairs is the practice of building and maintaining relationships with governments, policymakers, regulators and other influential stakeholders. It combines research, stakeholder mapping, strategic planning and communications to help organizations...
Media Relations
When the media spotlight shines and social media pounces, the stakes are high. The Tantalus Group’s media relations experts have prepared hundreds of global executives for a wide variety of...
Internal Communications
Internal communications is about creating an effective, two-way flow of information throughout an organization — between leadership and employees, across teams and among the wider workforce. Done well, internal communications...
Influencer Relations
Influencer marketing is often associated with celebrities and social media personalities. But for organizations, some of the most valuable influencers are not celebrities at all. They are experts, industry leaders,...
Strategic Communications
Strategic communications is the deliberate use of communication tools, channels, and techniques to achieve specific business objectives. Done well, it builds trust with key stakeholders, strengthens reputation, and creates long...
Stakeholder Engagement
Organizations operate within complex networks of stakeholders, including employees, customers, investors, suppliers, communities, regulators, governments and industry partners. Understanding these stakeholders is not simply a communications exercise. It is an...
SaaS Sales Training
Enterprise sales is part art, part science and a significant amount of process. Likeability, trust, confidence and presence all matter. But successful sales organizations also rely on disciplined processes that...
